Written by Lori Thiessen
The coffee bean we value so highly and pay so much for generally comes from some of the most economically depressed and sometimes politically unstable regions of the world.
Now that consumer compassion is a considerable force in the marketplace, most of the major coffee companies are building in not only environmental sustainability projects into their bottom line but community development projects in these poverty stricken countries, too.
Look at what three of these major coffee companies are doing to support positive, local social change.
Tim Hortons takes a keen interest in their coffee suppliers with a view to improving the coffee farmers and their families lives. By teaching and nurturing the small coffee growers to become better business people, it strengthens the local community and also creates a better product. Tim Hortons now has improvement projects established in Guatemala, Brazil and Colombia.
Seattle’s Best Coffee also supports Fair Trade certified coffee and claims to invest in social and education projects that help to nurture the communities from which they buy their coffee.
By 2015, Starbucks has declared on its website that 100% of its coffee will be “responsibly grown and ethically traded”. Through its Shared Planet Program, Starbucks invests in improving the health of coffee growing communities where it buys coffee. Starbucks also participates in foundations that loan money to local farmers at a better rate than they would normally get. These loans help farmers to weather the bad times and make their start-up experience easier and more profitable.
Coffee growing and buying is far more than just the land it grows on. Without the small scale coffee farmer and his community, we coffee consumers wouldn’t have as much of that black gold to sip.
Q: Do you buy your coffee based on the company’s involvement in ethical sourcing?
Until Next Time,
May your coffee always be freshly brewed!